What Goes in a Marketing Kit?

Marketing Campaign Kit

A marketing kit is a folder that contains information tailored for a potential advocate (e.g., elected officials, potential funders, coalition partners). This type of kit should contain materials and information that motivate the individual to support your Project.

It can be used for the media press kit as well which is presented prior to a press conference or other media event.

The folders usually have a double pocket, die-cut for business cards. Place a label on the folder with your Project�s name and the nature of the event (e.g. �Prepared Specifically for SIDS Awareness Month").


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